Thursday, June 23, 2011

introducing: THE TOMORROW PEOPLE


A PHOTO-SCULPTURE INSTALLATION DIRECTED BY ALEX HOLLENDER
"Photographs are most often admired for their ability to connect 
the viewer to a reality or range of emotions that are evoked by the 
photographic imagery. In order to serve this function photographs 
rely on context, and are often supplemented with textual information 
or descriptions. What is privileged in this case is the intermediary 
quality of the photograph, as it becomes a transparent gateway to an 
idea or emotion greater than itself. This instillation aims to 
challenge that photographic experience by allowing the photos to 
constitute their own reality, rather than using them as visual 
approximations of the physical world. By giving primacy to the 
photos as objects (versus them acting as signs) the individual 
photos become tools employed to create the artwork, much like 
brush-strokes on a painting."
























+  http://www.createbuilddestroy.com/thetomorrowpeople.html  +

The installation consists of objects built out of cardboard, 
covered with 4x6" photographs. The cardboard objects were built 
first (they are essentially life-size). All of the photographs 
were then taken and printed at Rite Aid, on 4x6" glossy 
photo paper. 
The 1,700 photographs were then glued to the cardboard objects tocreate the final photo-sculptures. There are no real objects included in the instillation, everything shown is photo-sculpture.